Klaviyo
Klaviyo’s K:Partners program supports agency lead referrals and co-sell activity. The February 2026 Agency Partner Agreement confirms referral/co-sell fees but leaves the exact fee schedule to the Partner Program Guide.
Visit programChoose by audience and product fit first. The table exposes operational terms only where they are actually stored from first-party research; missing terms remain blank rather than being guessed.
| Factor | Klaviyo | Mailchimp |
|---|---|---|
| Current status | Active specialist/partner program | Active specialist/partner program |
| Category | Email Marketing Platforms | Email Marketing |
| Model | agency-partner-referral | partner-managed-referral |
| Commission | Referral and co-sell fees are available to accepted Agency Partners, but the current public agreement says fee calculations are defined in the Partner Program Guide rather than publishing one universal rate | 25% for eligible new-customer referrals; 5% for eligible managed-customer revenue |
| Cookie / attribution | Lead/referral qualification is governed by the current partner agreement and Program Guide rather than a generic public affiliate cookie | No referral-link cookie required; a new paid customer must connect to the eligible Mailchimp & Co member within 30 days |
| Approval | Apply to the K:Partners Agency/solution partner program; acceptance is required | Join Mailchimp & Co; earning eligibility requires at least 2 paid connected client accounts and ongoing qualifying activity |
| Verified / reviewed | 2026-09-08 | 2026-09-08 |
| Best fit | Email/ecommerce agencies, consultants and implementation partners rather than generic coupon or review publishers. | Agencies, consultants and service providers who actively manage multiple Mailchimp client accounts rather than publishers seeking a simple open affiliate link. |
Mailchimp
Mailchimp currently monetizes referrals through Mailchimp & Co rather than a simple public affiliate-link program. Eligible members earn 25% on qualifying new paid customer referrals and 5% on managed customer revenue, with commission duration tied to membership tier.
Visit program