Compare Mailchimp and Kit affiliate programs by current status, monetization model, commission, attribution, operational terms, audience fit and source evidence quality.
| Factor | Mailchimp | Kit |
|---|---|---|
| Current status | Active specialist/partner program | Active |
| Category | Email Marketing | Email Marketing |
| Model | partner-managed-referral | recurring-sale |
| Commission | 25% for eligible new-customer referrals; 5% for eligible managed-customer revenue | 50% of referred customer payments for the first 12 months; qualifying status tiers can earn an additional 10–20% recurring beyond 12 months |
| Cookie / attribution | No referral-link cookie required; a new paid customer must connect to the eligible Mailchimp & Co member within 30 days | Check current PartnerStack attribution terms |
| Approval | Join Mailchimp & Co; earning eligibility requires at least 2 paid connected client accounts and ongoing qualifying activity | Affiliate application and approval required |
| Verified / reviewed | 2026-09-08 | 2026-09-07 |
| Best fit | Agencies, consultants and service providers who actively manage multiple Mailchimp client accounts rather than publishers seeking a simple open affiliate link. | Newsletter publishers, bloggers, creators and digital-product businesses that already teach audience building or email marketing. |
Mailchimp currently monetizes referrals through Mailchimp & Co rather than a simple public affiliate-link program. Eligible members earn 25% on qualifying new paid customer referrals and 5% on managed customer revenue, with commission duration tied to membership tier.
Visit programKit is a creator-focused email platform. Its current first-party affiliate documentation says affiliates earn 50% of referred customer payments for up to 12 months, with longer-tail recurring commissions available to qualifying affiliate status levels.
Visit program