Home / Comparisons / WooCommerce vs Shopify

WooCommerce vs Shopify Affiliate Program

Compare WooCommerce and Shopify affiliate programs by current status, monetization model, commission, attribution, operational terms, audience fit and source evidence quality.

Choose by audience and product fit first. The table exposes operational terms only where they are actually stored from first-party research; missing terms remain blank rather than being guessed.
FactorWooCommerceShopify
Current statusActiveActive
CategoryEcommerce ToolsEcommerce Platforms
Modelsalesale
CommissionUp to 30% on eligible Automattic/WooCommerce referrals; current program materials distinguish first-time and returning purchasesLocation-dependent payout on eligible full-price Basic, Grow and Advanced plan referrals; current public page advertises up to $150 per qualified referral
Cookie / attribution30 days30-day click attribution; referral can remain eligible to convert from free trial to full-price plan within the published 125-day referral window
Recurring durationNot published in the reviewed sourceOne commission on an eligible full-price Basic, Grow or Advanced store-plan referral; not a recurring renewal commission.
Payout timingNot published in the reviewed sourceShopify reports eligible actions through Impact. The previous month’s actions lock on the 21st and are paid to the Impact balance the following day; Impact then handles bank/PayPal withdrawal scheduling.
Minimum payoutNot published in the reviewed source$10 USD or approximate local-currency equivalent in Impact before withdrawal.
Paid search / PPCNot published in the reviewed sourceFollow the current Impact contract and Shopify trademark/brand guidelines before using paid search; do not infer unrestricted branded bidding from general affiliate approval.
GeographyNot published in the reviewed sourcePayout is merchant-location dependent: the current standard table pays $150 for the United States, Canada, Australia, New Zealand, China, Hong Kong, Japan, the United Kingdom, listed European markets and the Middle East, and $25 for Africa, India, Latin America, the rest of Asia and other countries.
ApprovalApply to the Automattic affiliate program; account review appliesFree application; Shopify says quality and relevance are reviewed and not every application is approved
Approval difficultyNot published in the reviewed sourceSelective — Shopify reviews audience quality, original content, channel activity and ecommerce relevance; not every application is approved.
Verified / reviewed2026-09-082026-09-08
Best fitWordPress, ecommerce, developer, agency and website-building audiences comparing store platforms and extensions.Ecommerce educators, business publishers, agencies, creators and entrepreneurial audiences teaching people how to start or grow stores.

WooCommerce

WooCommerce is promoted through Automattic’s affiliate program alongside other Automattic brands. Current program materials publish up to 30% on eligible referrals and a 30-day conversion window.

Visit program

Shopify

Shopify runs its affiliate program through Impact for creators, educators and commerce publishers who refer new merchants to eligible full-price store plans. The current payout is geography-dependent rather than one universal global commission.

Visit program