11 Advertisement Copy Templates

Advertisement brief
Audience: [x]
Problem/desire: [x]
Offer: [x]
Primary benefit: [x]
Approved proof: [x]
Objection: [x]
CTA: [x]
Platform/length: [x]
Required qualification: [x]

Ad variant
Headline: [one promise]
Body: [benefit + proof/qualification]
CTA: [real next step]
Landing-page match: [x]

Problem → proof → action
Problem: [x]
Why current approach is costly/frustrating: [x]
Offer: [x]
Evidence: [x]
Action: [x]

Ad claim check
Offer current? [ ]
Price/discount verified? [ ]
Scarcity/deadline real? [ ]
Performance claim sourced? [ ]
Testimonial approved? [ ]
Comparison fair? [ ]
CTA matches landing page? [ ]

Publication-readiness audit for Advertisement Copy: claim/advice/example → [ ]; strongest available source tier → [ ]; important disagreement or uncertainty → [ ]; what would change the conclusion → [ ]; publish now / qualify / revise / hold → [ ]; final verifier or source of truth → [ ].

Provenance and classification audit for Advertisement Copy: draft statement/example → [ ]; classify as fact / interpretation / recommendation / convention / original example → [ ]; source or internal provenance → [ ]; source date / version / checked date → [ ]; attribution needed → [ ]; recency risk → [ ]; final publishable wording → [ ].

Source-record and update audit for Advertisement Copy: statement / example → [ ]; external fact, project fact, interpretation, recommendation, convention, or original example → [ ]; controlling first-party / primary source → [ ]; secondary source if used → [ ]; source record / locator → [ ]; date or version checked → [ ]; update trigger → [ ]; publish / qualify / revise / hold → [ ].

Source-ledger and revision-history audit for Advertisement Copy: claim / recommendation / example → [ ]; source or project record ID → [ ]; source status active / superseded / corrected / retracted / retired → [ ]; claim-level last verified date/version → [ ]; event that triggered recheck → [ ]; correction / withdrawal action → [ ]; reader-facing disclosure needed? → [ ]; what changed and why → [ ]; prior wording/version retained at → [ ].

Claim/source status audit: Item [claim/source/example] | Status [active / review due / stale / corrected / retracted / superseded] | Controlling source/version [x] | Last verified [date/version] | Stale trigger [x] | Correction severity [0–3] | Reader disclosure [none / note / correction / withdrawal] | Changelog entry [what changed + why].

Dependency and propagation audit: Claim / example / recommendation [x] | Controlling source / project record [x] | Dependency strength [direct / shared / advisory / independent] | Review trigger / reason code [x] | Needs-review scope [local / direct dependents / cluster] | Replacement source requirements [x] | Carry-forward decision [x] | Propagation targets [x] | Reader disclosure / changelog action [x].

Persistent editorial registry audit: Topic slug → [ ]; claim UID/key → [ ]; source UID/key → [ ]; dependency UID + strength → [ ]; source status/version → [ ]; open review UID/reason/priority → [ ]; replacement source if any → [ ]; reviewer + resolution → [ ].