Reusable frameworks

4 Pitch Templates

Start with structure, then replace every placeholder with information that is true, relevant, and natural for your context. These templates are intentionally skeletal so your final writing does not sound mass-produced.

Use the framework

How to personalize a template

A strong pitch selects the most decision-relevant information for its audience, communicates the project quickly, and stops before trying to summarize every subplot, chapter, or credential.

  1. 1
    Choose the template closest to your actual purpose.
  2. 2
    Replace every bracketed field with specific information.
  3. 3
    Delete any sentence that does not belong in your situation.
  4. 4
    Read the result aloud for unnatural transitions or repeated phrasing.
  5. 5
    Verify names, dates, links, facts, and promises before sending or publishing.
Pitch Template 1
Fiction: [Protagonist] must [goal] when [distinctive problem], or [stakes].
Pitch Template 2
Nonfiction: A [format] for [audience] who need [outcome], using [distinctive method].
Pitch Template 3
Memoir: A story of [specific experience] that explores [larger question] through [distinctive frame].
Pitch Template 4
Conversation close: If that sounds relevant, I can tell you more about [story arc/method/audience].