Subheadline Template 1
Headline: [core promise]. Subheadline: [audience + mechanism or scope].
4 Subheadline Templates
Start with structure, then replace every placeholder with information that is true, relevant, and natural for your context. These templates are intentionally skeletal so your final writing does not sound mass-produced.
Use the framework
How to personalize a template
A useful subheadline adds new information rather than restating the headline, and it should make the offer or topic easier to understand before the reader continues.
- 1Choose the template closest to your actual purpose.
- 2Replace every bracketed field with specific information.
- 3Delete any sentence that does not belong in your situation.
- 4Read the result aloud for unnatural transitions or repeated phrasing.
- 5Verify names, dates, links, facts, and promises before sending or publishing.
Subheadline Template 2
Headline: [news]. Subheadline: [specific consequence or context].
Subheadline Template 3
Headline: [task]. Subheadline: [what the reader will learn or receive].
Subheadline Template 4
Headline: [outcome]. Subheadline: [proof, constraint, or differentiator].